At the heart of legal tech’s evolution, Rechtsorde has emerged as a pioneering force, reshaping the way legal information is accessed and utilized. After an intensive two-year development period, Rechtsorde has been transformed into an ultra-efficient search engine tailored for tax specialists, lawyers, and increasingly by municipalities, provinces, and independent administrative bodies. This revamped platform stands as a testament to innovation in the legal tech space.
As a marketing & communication specialist at Rechtsorde, my role was pivotal in this transformation. I spearheaded efforts to seamlessly transition existing customers to this advanced system, ensuring a smooth and intuitive user experience. My journey with Rechtsorde began with the strategic marketing of this new platform.
Key initiatives under my leadership included:
- Website redesign: Crafting a modern, user-friendly website that not only reflects Rechtsorde’s cutting-edge technology but also offers an engaging user experience.
- Content strategy: Developing a comprehensive content plan that aligns with our target audience’s needs, ensuring that every piece of content, from blog posts to case studies, adds value and enhances user understanding.
- Client engagement: Conducting insightful interviews with our clients, capturing their experiences and feedback, which played a crucial role in refining our services.
- Instructional content: Creating a series of instructional videos and informative newsletters, designed to guide users through the new system’s features and capabilities.
- Webinar organization: Facilitating informative webinars that not only introduced the new Rechtsorde but also provided a platform for interaction and feedback.
- Additional marketing endeavors: Implementing a variety of other marketing tactics, including social media campaigns, email marketing, and targeted advertising, to increase awareness and adoption of the new Rechtsorde.
This holistic marketing approach was instrumental in not only transitioning existing customers, but also in attracting new users, reinforcing Rechtsorde’s position as a leader in the legal tech industry. My experience at Rechtsorde was not just about marketing a product; it was about being at the forefront of a digital revolution in the legal sector, driving change, and setting new standards for excellence.