Frank about tea is more than just a tea company; it’s a vision-driven enterprise aspiring to revolutionize the tea industry with its commitment to Direct Trade practices, benefiting both people and the planet. In my role as a Digital Guru at Frank about tea, I had the opportunity to spearhead various digital marketing initiatives, from website design to social media campaigns.
Website
My first major project was redesigning the Frank about tea website to align with 2020 standards. Collaborating with developer Baris Canatan, we built a multi-language site and webshop using WordPress and WooCommerce, offering a seamless and engaging user experience.
System: WordPress
Shop: Woocommerce
Developer: Baris Canatan
Promotional material
Beyond the website, I have been involved in designing various promotional materials, including an informative infographic that aligns with the brand’s ethos. I believe in bringing the product closer to the audience, which often involves taking my favorite products along on my travels to capture fresh, authentic images for our campaigns.
Design Tool: Illustrator
Newsletter
A significant part of my role involves developing an effective newsletter strategy. This includes crafting a monthly newsletter and establishing automated email marketing workflows for customers who make purchases in our webshop. Email marketing automation is about setting up systems that automatically execute marketing tasks, like sending messages, following a customer action such as a newsletter subscription or a product purchase.
In collaboration with an SEA specialist, I have created and managed successful SEA campaigns. Additionally, I’ve developed and executed social media campaigns, leveraging these platforms to enhance brand visibility and engagement.
At Frank about tea, my role was to blend creativity with technology, aiming to not just sell a product but to tell a story — a story of sustainable, ethical tea consumption that’s beneficial for both the consumer and the environment. Each marketing effort I led is a step towards making this vision a reality, one cup of tea at a time.
