Dopper has been at the forefront of inspiring a shift from single-use to reusable water bottles, championing the cause of protecting our waters from plastic pollution. My tenure at Dopper spanned over three years, where I significantly contributed as an Online Marketing Manager and Art Director.
Purple pursuit Campaign
To celebrate Dopper’s fifth anniversary, I spearheaded the ‘Purple Pursuit’ campaign for the launch of our latest Dopper color. This engaging social media initiative involved hiding several purple Doppers at five different locations across Holland, each connected to the color purple. We released daily hints to guide the search. The campaign culminated in the official release of the purple Dopper, garnering tremendous online engagement and enthusiastic participation in stores and parks.
Collaboration with artist and influencer Pablo Lucker
In a bid to expand brand awareness and reach new audiences, I developed an influencer campaign in collaboration with the artist Pablo Lucker. Pablo’s unique design for Dopper resulted in a special edition bottle, which we successfully sold online and at Bijenkorf. This exclusive edition was an instant hit, selling out within a week.
Through these varied roles and projects at Dopper, I have been privileged to be part of a movement that not only champions environmental sustainability but also creatively engages communities worldwide in making a positive change.
New website
In partnership with Surf Turf Digital, I undertook the challenging task of revamping Dopper’s website. The result was a complex, multi-language site with numerous integrations with external systems and logistic centers, complete with a consumer webshop and a dedicated retail platform for global retailers.
Working closely with the Online Marketing Agency, Maxlead, I played a key role in bolstering Dopper’s online presence. My contributions spanned across developing the online strategy, designing eye-catching advertisements, optimizing the website for SEO, and continuously monitoring and analyzing campaign performance.
Dopper app a refill revolution
The Dopper app, designed under my leadership as Project Manager, is a testament to innovation, allowing users worldwide to locate free drinking water spots. This app was awarded the PIRA Award (Positieve Invloed door Reclame Award), a recognition of its positive impact and my contribution to its success.
Press: Pira award