I’m a freelance online expert who focuses on the long-term vision rather than quick fixes. I engage as an interim marketer for corporates and as an actively involved allround marketer for sustainable start-ups.
My goal is to strike a harmonious balance between achieving market profitability and meeting societal needs, aiming for marketing that’s both meaningful and results-driven, benefiting both business and society.
No more linear economy
As a green-minded Millennial, I am deeply committed to steering the global economy towards a path of sustainable and inclusive prosperity. In a world where marketing is often driven by KPIs and numbers, I advocate for a transformative approach – one that values sustainable practices and meaningful products.
The traditional linear economy, characterized by a cycle of excessive consumption and waste, is no longer viable. We’re faced with dwindling resources at the start of the chain and overwhelming waste at the end. This signals an urgent need to rethink our production and consumption models.
In my vision, marketing should not only be about hitting targets but also about creating positive impacts. By integrating sustainable marketing strategies and focusing on products that contribute to societal well-being, we can redefine success. It’s about aligning our commercial objectives with our collective need for a healthier, more sustainable world.
My ultimate goal is to see a global economy that is not just thriving in numbers, but also in its commitment to our shared, long-lasting prosperity.
Latest projects
Interim ESG Marketer at Sdu
Elevating cybersecurity: My year as Interim Marketeer at Sdu X Lupasafe
Reimagining Legal Tech: my role in elevating Rechtsorde to new heights
